American Crew Beard Balm 60g Tanning Lotion Light it during the day

Light it during the day when natural light already frames the room

The bottle is compact enough for a desk drawer or a weekend bag

Oud Elixir layers it with amber

Two or three sprays in the morning hold soft through the day

Works equally well as a guest soap that doesn't apologise

American Crew Beard Balm 60g Tanning Lotion Light it during the dayA firm balm that shapes beard hair without the crunch of wax. American Crew's version holds all day, conditions as it goes, and leaves the beard looking fuller and less wire brush, which matters if you've spent weeks growing it. Scoop a small amount from the 60g tin, warm it between your palms, then work through the beard in the direction it grows. Good for beards that need steering but hate looking styled.